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What we do

Performance marketing, from ad to payment

We are a performance marketing agency first. We also build our own products and handle local payments, three jobs that usually sit in three companies. So the same team sees the ad, the sign-up and whether the customer stays.

Sell

Performance marketing across search, video and social on the major platforms: Google Ads, YouTube, Meta, TikTok, Snapchat, Microsoft Advertising and X. Measured on margin rather than on clicks.

Build

Digital products across a wide range of niches, including gaming, streaming, quizzes, health and fitness, culinary and lifestyle. Our own products, so every lever is ours.

Get paid

Cards, wallets and local payment methods chosen per market, with clear pricing and easy cancellation.

Our mission

Growth that pays

We grow our clients’ business through performance marketing on the platforms where their customers already spend their time, run by a team that puts its own money into media too.

Growth only counts if it pays. That is why we also run our own products: the same accounts, the same team and the same standards we bring to client work. When we advise a client on a channel or a budget, we speak from campaigns we pay for ourselves.

LaunchLearnScalespendmargin

Ready to grow with NXT UP?

Have an offer, a product or a market in mind? Tell us what you have and we will tell you honestly how we would run it.

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